Cov Advertising - Koj Peb Yuav Tsum Nws?
Nrog loj hlob ntawm cov LED thiab LCD cov ntxaij vab tshaus lawv tau ua txaus nyiam rau loj corporations ob yam li ib hom tshuaj paub txoj kev thiab raws li ib tug txoj kev uas yuav npaj advertising campaigns. Yav tas los tsuas sab nraum zoov advertising tended yuav cov. Niaj hnub no ib cov advertising phiaj los nqis tes tej zaum yuav nqa tawm nyob rau hauv txoj kev thiab hauv pej xeem thiab feem ntau muaj neeg coob vaj tse.
Advertising LED cov ntxaij vab tshaus nyob rau hauv New York Times Square
Raws li ib tug tshwm sim, qhov luaj li cas ntawm tej neeg tuaj saib hlob thiab zus tau nqi ntawm video-raws li cov ntsiab lus shrinks. Txawm tias video ntaub ntawv yuav tsum tau nruj heev heev rau ntau haiv neeg hom ntawm cov ntxaij vab tshaus (ob leeg nyob rau software platforms, nyob rau hauv loj thiab dimension, ntawm lub sij hawm nyob rau hauv txawv txawv screen zoo), qhov no tswv yim adaptation yog cheaper npaum li thiab tsawg lub sij hawm-siv piv rau uas ua video clips. Yuav pib ib tug kev advertising phiaj los nqis tes ib tug xav tau xwb los soj ntsuam tej zaum cov neeg tuaj saib, txiav txim tshaj tawm hauv xov nqi thiab cov neeg siv tseem ceeb, qhov tseeb chaw ntev thiab zaus rau ntau yam ooh cov ntxaij vab tshaus.
Ib tug zoo txog lub ntsiab lus yog kev khaub lig-platform video campaigns rau DOOH cov ntxaij vab tshaus. Raws li ib txwm cov efficiency ntawm ib tug advertising phiaj los nqis tes yog txiav txim los ntawm cov neeg tuaj saib loj thiab zaus ntawm displaying lub hom lub npe. Tsis li ntawd, ntev dhau los no yuav siv rau cov TV thiab luam loj xov xwm. Niaj hnub no tus tsom xam hloov rau cov ntoo khaub lig-platform xov xwm los ntawm sab nraum zoov LED cov ntxaij vab tshaus rau LCD panels nyob rau hauv pej xeem cov tsev thiab nyob rau thauj. Tsoos advertising txoj kev muaj peev xwm tsis muab nyiaj pab ntau tshaj cov neeg tuaj saib kev pab them nqi, thiab phiaj los nqis tes tawm tswv yim ua siab loj xyaum ua tej yam tshiab raws ntawm advertising kev tso kawm, feem ntau cov, txij li thaum lawv kom ceev ceev thiab mas deliverable ad campaigns.
Cov nram qab no tuam txhab uas muag ua pov thawj hais tias tus saj zawg zog zoo siv cov ntxaij vab tshaus ntawm ntau ntau thiab tsawg thiab technology yog tus shortest txoj kev uas yuav muaj kev vam meej:
Ntoo khaub lig-platform cov ntxaij vab tshaus nyob rau hauv America
Titan Sab nraum zoov tuaj koom ob cov IP tej yaam num:
cov advertising LED cov ntxaij vab tshaus rau pej xeem busses;
advertising LCD cov ntxaij vab tshaus nyob rau hauv metro rail thiab noj nyob rau hauv ntau lub zos, tiam sis ua los ntawm ib tug tswj chaw.
Advertising LED screen rau ib lub tsheb npav Portrait advertising LCD screen
CBS Sab nraum zoov ntse sau ob cov IP media projects:
cov advertising rau giant super-chaw nrog loj nyob rau hauv lub teb chaws USA;
advertising rau lub nroog cov ntxaij vab tshaus nyob ze New York xov noj
Advertising LED screen nyob rau hauv New York dvertising LCD vaj huam sib luag nyob rau kev nkag mus rau New York metro
Cov screen tes hauj lwm nyob rau hauv Tuam Tshoj
Vision Tuam Tshoj Media sau ib txhij plaub IP media projects:
LCD panels hauv pej xeem busses;
LCD panels nyob rau hauv Tuam Tshoj xov nqe vaj lug kub;
LCD panels nyob rau hauv metro coaches;
sab nraum zoov LED cov ntxaij vab tshaus nyob ze metro entrances.
Advertising LCD panels nyob rau hauv Beijing metro
Phoenix Metropolis Media koom LED screen tes hauj lwm nyob rau hauv txawv Tuam Tshoj lub zos. Niaj hnub no txhua tes hauj lwm (irrespective ntawm tus xov tooj thiab hom cov ntxaij vab tshaus) yog ua los ntawm ib tug tswj chaw.
Advertising LED cov ntxaij vab tshaus teej tug mus rau Phoenix Metropolis Media
Cov screen tes hauj lwm nyob rau hauv Russia
Zog ntawm Guj kuj tsis yog ib qho kev zam. 1PTV - Thawj Nrov TV thiab AstraVision nyob rau hauv St Petersburg koom ob cov IP media projects:
LCD panels rau pej xeem busses;
sab nraum zoov LED cov ntxaij vab tshaus nyob ze metro entrances.
Qhov zoo ntawm cov ntoo khaub lig-platform xov xwm
Yog vim li cas kev koom digital media nyob rau hauv ib tug project yog yuam. Feem ntau, nws yog Internet / Tag nrho cov tes hauj lwm siv txawv cov ntxaij vab tshaus, nyob rau hauv txawv qhov chaw - tiam sis tag nrho cov muaj cov denominator: Internet raws li IP ntaus ntawv.
Yog li, cov tes hauj lwm yuav tsum ua los ntawm ib tug tswj chaw thiab muaj ib tug nyob hauv internet tswv yim txog advertising efficiency. Cov ntoo khaub lig-platform tes hauj lwm yog cov thawj piv txwv ntawm ib tug tshiab tawm cov IP xov xwm.
Lawm, khiav ib tug multi hom advertising phiaj los nqis tes yuav tsum tau uas nws kim heev rau kev npaj mus ua hauj lwm: kev koom ua ke ntawm ntau haiv neeg cov ntxaij vab tshaus nyob rau hauv ib advertising txoj kev npaj, optimizing lub zaus ntawm clips rau cov ntxaij vab tshaus, uas tau txais muaj tseeb ceeb toom thiab lwm yam Txawm li cas los tus heev heev zoo ntawm no mus kom ze pov thawj ib tug npaum li ntawm ua hauj lwm rau tej npaj. Cov muaj zoo dua nyob rau hauv nqa advertising rau ntawm lub hom phiaj cov neeg tuaj saib. Yuav ua kom ceev ceev rov qab-on-peev, manufacturers thiab resellers yuav tsum mus txog ib lub cov neeg tuaj saib. Dav kev pab them nqi ntawm ib tug uninterested cov neeg tuaj saib tsis yog yuav siv thaum lub hom phiaj yog mus muag khoom los yog cov kev pab cuam. Nyob rau hauv cov tej yam kev mob cov ooh pab ceev tus kub siab rau ib tug kom meej meej tseg thiab zoo-tsom neeg pawg.
Ntxiv mus, DOOH tso cai rau hais tiag npaj thiab khiav advertising campaigns nyob ciam teb rau lwm thiab continents. Yuav pib ib tug hauj lwm ua ke phiaj los nqis tes nyob rau hauv America, Teb chaws Europe thiab Asia tau los ua ib tug kev muaj teeb meem ntawm cov ntawv cog lus ntawm network tswv thiab budgetary to taub ntawm tag nrho cov players.
Up txog rau tam sim no lub sij hawm cov kev peev xwm ntawm tes hauj lwm khiav on-line broadcasts tau feem ntau nyob rau hauv uas tsis muaj kev thov. Lub tsuas kos yog cov kev ua si cov txheej xwm uas nyob rau ntawm lub sij hawm yog muaj nyob rau loj sab nraum zoov LED cov ntxaij vab tshaus, ob qho tib si tas mus li nyob ruaj ruaj sib thiab khiab tsev nyob. Pawg no kuj muaj xws li sab nraum zoov advertising aav zoo xws li cov sij hawm Square nyob New York qhov twg rhuav cov xov xwm yog muaj nyob rau ntawm ib tug txhua txhua hnub. Nonetheless nws yog cuab kev tias cov kev xaiv ntawm on-line broadcasting rau niaj hnub digital video platforms yuav ua si ib qho kev nce ib qho tseem ceeb luag hauj lwm raws li technology zus.
Nyob rau tib lub sij hawm peb xaav ntawm video cov ntxaij vab tshaus maj hloov. Tau txais kev pab yuav siv los passively saib TV cov ntxaij vab tshaus nyob rau hauv tsev thiab LED cov ntxaij vab tshaus nyob rau hauv txoj kev. Public chaw no maj sau nrog LED-based xov xwm lub facades, projection imaging los yog vaj tse muab rau hauv cov ntxaij vab tshaus los ntawm qhov rais-pixels thaum hmo ntuj. Tsis tas li ntawd, lub active dynamic sib tham sib cov ntxaij vab tshaus (kov cov ntxaij vab tshaus thiab multi-screen technology) yog ceev ceev nkag mus rau peb lub neej.
Lawm, lub xov tooj ntawm xws tej yaam num yog tus me me thiab lawv muaj peev xwm muab los siv nyob rau hauv ib tug tsawg tus naj npawb ntawm pej xeem qhov chaw, feem ntau nrov heev ntawm neeg nyob hauv zos. Tab sis tus loj loj cov ntxaij vab tshaus yog indelible. Ib txhia xws tej yaam num yog DVR tsis pub dhau lub moj khaum ntawm nrov hauj festivals www.mediafacades.eu los yog charitable txheej xwm. Txawm lub artistic cuam tshuam los yog muaj tswv yim muaj peev xwm, xws li tej yaam num yog prohibitively kim thiab muag untenable.
Psychologists nyuam qhuav taw tes qhia tawm ib tug ntau tseem ceeb tshaj nyob rau hauv peb cov kev coj cwj pwm uas nyiam expansion ntawm lub digital ib puag ncig. Cov neeg maj tau siv rau cov xov xwm nyob rau hauv feem ntau. Tseeb, niaj hnub cov neeg yog surrounded los ntawm cov pab kiag li lawm: PCs, netbooks, navigators, media players, ua si noj, ATMs etc.
Raws li ib tug tshwm sim, peb xaav yog tuned rau cov xov xwm, peb yuav tau txais li mloog tau video advertising piv rau luam tawm. Qhov no yog vim li cas vim li cas txheem billboards yog maj pauv mus rau hluav taws xob laug cam thiab cov panels, nyob rau hauv metro, nyob rau hauv pej xeem cov vaj tse, txawm nyob rau hauv elevators. Cov lus, 30% ntawm cov ntse xov tooj tus tswv tsev pib ib on-line nrhiav tom qab pom ib tug interesting ooh video advert.
Txij li thaum peb tag nrho nyob rau hauv no cov era, lub advertising yuav tsum kuj yuav cov. Qhov no yog kev tsis pom nrias, qhov no yog ib tug ruaj khov nyiam kev txhawb los ntawm ceev ceev kev kawm nyob rau hauv cov technologies. Cov ntxaij vab tshaus tau txais loj loj thiab zoo nyob rau hauv zoo, ntau lub zog-saving thiab ib puag ncig-phooj ywg. Yuav ua li cas ib tug Library rau saib advertising rau tej zoo cov ntxaij vab tshaus!