3 vim li cas retailers yuav tsum tau ua tus tes hloov qhov ntawm luam rau cov signage

Txoj kev retailers sib txuas lus yog hloov. Sau tawm yog tsis muaj ntev flashy, tshiab txiv leej tub nyob rau hauv lub zos. Nyob rau hauv qhov tseeb, ua tus tes hloov qhov ntawm luam rau cov signage yog nce txhua hnub raws li ntau thiab ntau tuam txhab uas muag twb paub lawm lub hwj chim thiab tej yam HD digital signage muaj nyob rau hauv lawv branding lus.

Muaj peev xwm hloov cov ntsiab lus rau tus yoov, raws sij hawm thiab npaj advertising thiab cov lus raws li lub sij hawm ntawm ib hnub los yog los ntawm neeg lub ntsej muag Vocabulary, miv koom haum uas yog pib ua tus tes hloov qhov ntawm luam tawm rau cov signage. Thiab rau zoo yog vim li cas. HD digital signage muab ci ntsa iab kaj xim thiab cov nplua nuj, sib sib zog nqus dub ntawm LCD thiab LED technology thiab combines cov muaj peev xwm mus ua si yeeb yaj duab, animations thiab kev cai, kev sib tham sib cov lus. Cov signage opens ib tug tag nrho lub ntiaj teb tshiab ntawm instant, muaj nuj nqis, kev cai sib txuas lus.

Qhov twg ib zaug uas peb tau tsau billboards nrog rau kev cai ua extensions los off of lub saum los yog sab, peb tam sim no muaj cov billboards nrog geo-fencing, LED pixel suab technology thiab muaj peev xwm mus hloov cov ntsiab lus thiab lub sij hawm cov ntsiab lus rau tus yoov. Thiab nyob rau ib feem ntawm tus nqi ntawm cov tshuaj, sau billboards.

Thiab nws tsis yog lub Out-of-Home kev lag luam uas tau raug cuam tshuam. Tus tes hloov qhov ntawm luam rau cov qhia yuav pom nyob rau hauv khw muag khoom lag luam nrog digital, sib tham sib point-of-purchase qhia, kawm ntawv qib siab nyob rau hauv cov chaw rau hauv daim ntawv ntawm video phab ntsa thiab corporations qhov twg cov signage plays ib qho tseem ceeb luag hauj lwm nyob rau hauv branding thiab messaging.

Cov signage puas ib yam zoo heev, thiab hais tias yog nws raus tes koj cov neeg tuaj saib. Thiab thaum kawg, nyob rau hauv advertising thiab marketing, ib tug khoom branding lus yog dab tsi txhua leej txhua tus yog tom qab. Npaj, executing thiab ntsuas kev koom tes yog ntau haib thiab ntau yooj yim dua rau kev sib tham sib zaub raws li txwv mus ib txhis sau ad. Ua cov signage rau qhov tsis muaj-brainer rau cov koom haum thoob ntiaj teb.

Yog li ntawd dab tsi yog qhov peb yog vim li cas retailers yuav tsum hloov los ntawm sau rau cov?

1. Nce Savings

Tus nqi ntawm cov signage yog ib tug me ntsis txawv los ntawm sau nqi. Nrog cov signage, koj muaj ib tug ntau dua tus nqi li pem hauv ntej, tab sis ib tug zoo dua ROI nyob rau hauv lub ntev mus dhia. Tiag tus tsuas yog cov nqi nrog cov signage yog ib tug-off installation nqi, ib co me nyiaj them yug thiab nqi, thiab tus nqi rau muaj ib tug nyob rau hauv-lub tsev designer uas yuav thawb thiab lub sij hawm cov ntsiab lus, uas tej zaum koj twb muaj yog hais tias koj yog vim luam tawm .

Tus lwm yam kev pab rau cov signage nqi yog tau tshem ntawm cov rov muaj dua printing nqi koj saib nyob rau hauv ib txwm sau ad lawm. Los ntawm cov phau ntawv Magazine rau ntawv xov xwm rau lub zog thiab murals. Tus nqi ntawm cov luam cov tawm, txhim kho lawv los yog faib rau lawv, tshem lawv thiab redoing nws tag nrho cov tshaj dua yuav ua tau daunting los ntawm ib tug luam foundations. Cov signage tuskheej cov rov muaj dua cov nqi raws li nws yog tam sim no cia li pub dawb rau muab tso rau tej daim duab, advertisement los yog kev sib tham sib zaub up ib zaug uas koj tau txais tshaj thawj zaug installation nqi.

2. Real-Time tshiab

Xav txog tej yam lub ntiaj teb no ntawm luam tawm uas koj yuav tsum tau teem sij hawm muaj zog xa tag nrho cov thoob lub teb chaws rau koj lub khw muag khoom qhov chaw rau koj campaigns. Tsis tau ntxiv lawm! Nrog cov nias ntawm ib tus khawm koj yuav tam sim no xa cov ntsiab lus mus rau qhia tag nrho cov thoob lub teb chaws los yog lub ntiaj teb no uas nyob rau ntawm koj network. Los yog koj muaj peev xwm xa tej ntaub ntawv kom meej qhia raws li lub sij hawm ntawm ib hnub, lub demographic sawv nyob rau hauv pem hauv ntej ntawm lub zaub los yog cov khoom muaj npe mus rau ib tug tej pab pawg neeg. Los yog tag nrho peb nyob rau hauv ib qhov teeb meem ntawm lub sij hawm.

Qhov no instant txoj kev ntawm advertising nrog cov qhia yog heev nqi zoo vim hais tias koj tseem tsis tau printing thiab shipping luam tawm. Tsis tsuas yog hais tias, tab sis koj muaj ntau npaum li cas tswj koj cov ntsiab lus ces koj puas tau cov ntawv luam tawm. Saib ib tug typo? Tsis biggie, cia li ua qhov kev hloov thiab thawb lub zog cov ntsiab lus rov qab tawm. Bam, instant nqi nyiaj nrog real-time tshiab, yog nws tau txais tej zoo? Aub, yog, yog nws ua li.

3. Muaj tseeb tiag, Siv Cov ntsiab lus

Thaum twg yog lub sij hawm uas koj lub cev koom nrog ib tug luam ad? Yeah, peb xav tias li ntawd. Thiab hais tias yog vim li cas cov signage yog ua thiaj li nrov. Saib ib ncig ntawm koj, txhua leej txhua tus yog twb siv cov qhia ntawm ib co tsi, seb nws yog lawv TVs, computers los yog ntse tes, cov neeg no kov ub kov no thiab pib nrog cov cov ntxaij vab tshaus txhua txhua hnub.

Yog li ntawd nws yog tsis muaj zem tias cov signage yog ua thiaj li nrov. Universities siv kev sib tham sib qhia los qhia menyuam kawm ntawv thiab tej zaum cov tub ntxhais kawm dab tsi yog yuav mus nyob rau hauv thiab ib ncig lub tsev kawm ntawv raws li tau zoo raws li yuav ua li cas mus nrhiav tau lawv cov chav kawm los yog lwm cov chaw. Cov menyuam kawm ntawv yuav tso tseg thiab siv wayfinding rau kev sib tham sib maps kom tau ib tug zoo lub tswv yim ntawm qhov twg mus. Thiab lawv tau ua tag nrho no los ntawm kov tau cov kev tshuaj ntsuam, ib yam li lawv ua rau lawv ntse xov tooj. Cov kev hloov ntawm peb kab lis kev cai los ntawm cov ntawv luam tawm rau cov tawm yog yuav luag seamlessly ua nyob rau hauv.

Sib tham sib, pib cov ntsiab lus tseem yog hugely nrov nyob rau hauv khw muag khoom qhov chaw nyob qhov twg hom yuav cia nrog lawv tau txais kev pab. Koj puas xav mus sim rau ib tug tshiab khub ntawm cov khaub ncaws tab sis tsis xav mus rau kauj ruam mus rau hauv ib tug hloov chaw? Tsis muaj teeb meem, muaj cov zaub muab ib daim duab ntawm koj (ntawm nws yuav ua tau nyob rau hauv lub koob yees duab los yog ib tug uas tau raug mounted nyob rau hauv los yog hauv screen) thiab voila, koj yog tam sim no hnav ib pab tub rog koj xav sim rau, zoo, onscreen. Ntse cov signage tshuab kuj siv lub ntsej muag Vocabulary los txiav txim seb cov pej xeem ntawm cov neeg muas zaub tam sim no sawv nyob rau hauv koj lub khw muag khoom khw, bar los yog qhov hluav taws xob thiab yuav thawb xov xwm cov ntsiab lus rau cov uas demographic. Nws yuav tsum tau los mus txiav txim lub hnub nyoog, pw ua ke, qhov siab, hnyav, thiab cov plaub hau xim ntawm cov neeg yus pab thiab yuav siv cov ntaub ntawv los mus txiav txim yog dab tsi digital media ntsiab lus twg thiaj li raug si nyob rau hauv cov ntxaij vab tshaus.

Qhov no zoo ntawm "tawm-ntawm-lub-box" xav txog txoj kev tuam txhab uas muag nrog lawv tau txais kev pab yog vim li cas siv cov ntsiab lus yog tau txais thiaj li nrov nyob rau hauv cov signage. Lub possibilities yog yuav luag txom thiab koj tsis muaj nquab-holed rau hauv ib daim ntawv uas yeej tsis hloov nws lub cev, los yog tsab ntawv tsa suab.