Tsev noj mov tsav qhib khiav muaj lub peev xwm mus kom kev muag khoom nyob rau hauv ceev ceev khoom noj khoom haus mus rau 8 feem pua. Qhov ntawd yog nyob rau sab saum toj ntawm lub kwv yees li 70 feem pua ntawm kev muag khoom uas yuav coj qhov chaw nyob rau tsav qhib qhov rais. Dab tsi yog qhov pub leejtwg paub? Cov signage tuas tus yuam sij rau boosting muag rau ceev ceev khoom noj khoom haus saw hlau.
Raws li profit margins yog squeezed, kev sib tw nce thiab cov nqi ua hauj sawv, ceev ceev khoom noj khoom haus cov pob qij txha tab tom nrhiav rau ib tug tshiab lub rau boost nyiaj. Muaj ntau lub suab muab tswv yim yuav ua li cas yuav ua tau kom muag khoom nyob rau hauv ceev ceev khoom noj khoom haus. Muaj coob tus tau sim ib co ntawm cov tswv yim, tsis muaj kev vam meej.
Qhov teeb meem yog hais tias muaj ntau lub tswv yim muab rau pem hauv ntej yog raws li nyob rau hauv yaam puab paub ntawm ceev ceev khoom noj khoom haus saw hlau uas tau pom zoo raws li ib tug tshwm sim ntawm cov nram qab no xws tswv yim. Txawm li cas los, tactics siv rau boost vas nthiv zaub mov muag los ntawm ib tug lub tsev noj mov yuav tsis tas ua hauj lwm rau lub tom ntej no ceev ceev khoom noj khoom haus saw.
Tsav qhib cov signage muab koj lub ntug
Tsav qhib cov signage nyob rau lwm yam tes yog pov thawj kom xa ib tug zoo sib xws muag khoom boost ntawm ib lub limtiam hauv paus rau me me thiab cov loj loj ceev ceev khoom noj khoom haus saw hlau tib yam nkaus.
Yuav ua li cas? Nws tag nrho cov stems los ntawm kev siv ntawm cov ntawv qhia zaub mov rau cov laug cam nyob hauv tsev. Vas nthiv zaub mov chains kho kom zoo dua los ntawm zoo li qub, illuminated daim ntawv loj loj menus rau cov ntawv qhia zaub mov rau cov laug cam nrog tsiv dluab tej haujlwm nyob rau hauv cov neeg siv.
Siv Prime Burger - ib tug UK-raws li hamburger saw - raws li ib qho piv txwv, ib tug xovxwm tso tawm los ntawm lub tuam txhab piav li cas 'zoo li-rau-li muag thoob plaws lawv saw' nce los ntawm 50 feem pua raws li ib tug tshwm sim ntawm txhim kho cov ntawv qhia zaub mov rau cov laug cam nyob rau hauv nrab 2016.
Nws yog thaum ntxov zoo dab neeg zoo li no uas yuav coj mus rau lub tom ntej no evolution ntawm cov ntawv qhia zaub mov rau cov laug cam yog siv los ntawm lub ceev ceev khoom noj khoom haus kev lag luam, raws li tus tsom xam hloov los ntawm sab hauv tsev rau xeeb cov neeg muas zaub nraum zoov.
Nrog upwards ntawm 70 feem pua ntawm cov QSR muag khoom tshwm sim thaum tus tsav qhib, mus cov tawm sab nraud nruab nrab yog ib zajlus kom kauj ruam thaum lub hom phiaj yog rau boost muag khoom ntawm ceev ceev khoom noj khoom haus. Dab tsi ua rau tsav qhib cov signage li zoo yog cov versatility nws muab vas nthiv zaub mov chains, stripping tseg rau cov kev txwv ntawm zoo li qub zog thiab panels.
Yuav ua li cas mus leverage cov ntawv qhia zaub mov rau cov laug cam rau ntawm tus tsav thru
Ib tug digital signage network ntawm tus tsav qhib yuav pab ntau zog ib zaug, rau Piv txwv li:
Vas nthiv zaub mov pob qij txha yog pauv nyob rau hauv nyob rau hauv tsav qhib cov signage vim hais tias nws muaj peev xwm ua rau neeg nyiam cov neeg muas zaub, kom tus tsav qhib txoj kab thiab txhim kho tus neeg muas zaub kev.
Kev txhim kho cov qhua tuaj noj mov kev yog qhov twg cov nyiaj yog ntawm
Txawm li cas los, cov signage tsis yog ib tug guarantee ntawm ntau cov muag khoom. Yuav ua li cas tiag tiag lub ntsiab muag khoom yog txoj kev nyob rau hauv uas koj qhia zaub mov yog nthuav tawm ntawm lub tsav qhib. Ib qho yooj yim mus nyeem ntawv qhia zaub mov qhia rau cuam sai yuav txiav txim siab, speeding li tus tsav qhib txoj kab, uas thaum kawg ua rau yus ib tug zoo neeg kev.
Siv kom yog yog, cov signage enables vas nthiv zaub mov chains los qhia yooj yim digestible cov ntsiab lus thiab, nrog 74 feem pua ntawm cov QSR cov neeg muas zaub muab ib qho yooj yim mus nyeem ntawv qhia zaub mov rau saum lawv daim ntawv teev kev ua ib tug purchase - raws li ib txoj kev tshawb xyuas los ntawm Panasonic - ib tug yooj yim cov zaub mov layout tsis tsuas attracts cov neeg muas zaub, nws yuav lawv rov qab los rau ntau tshaj.
Cov Signage yog yooj yim heev
Ib cag los ntawm cov muag khoom boosting cov kev pab cuam uas tsav qhib cov signage coj mus rau lub rooj, sab nraum zoov cov ntawv qhia zaub mov rau cov laug cam muaj kev kab ntsab thiab. Muab kho dua menus nrog khoom tshiab los yog nqi hloov yuav ua tau yuav luag instantly, whereas ib tug sau mus dhia los hloov zoo li qub ntawv qhia zaub mov rau cov laug cam yuav siv sijhawm txog li ob lub lis piam, ntxiv rau koj tau them rau cov nyog.
Dayparting yog ua yooj yim heev, ceev ceev khoom noj khoom haus saw hlau yuav hloov ntawm kev noj tshais, noj su thiab lub ntsiab menus, seamlessly. Zoo tseem, qhov no yuav ua tau nyob rau ntau qhov chaw li ntawd menus hloov nyob rau hauv sync.
Raws li ib tug txhais tau tias ntawm ua kev muag khoom nyob rau hauv lub ceev ceev khoom noj khoom haus kev lag luam, cov signage ntawm tus tsav qhib muaj lub pob tag thiab nruab nrab yog ib qho zoo heev rov qab rau lub peev. Nyob rau hauv qhov tseeb, dab noj hnub Digital Media kwv yees tias QSRs yuav keb tus nqi ntawm lawv cov ntawv qhia zaub mov board peev nyob qhov twg ntawm 9 thiab 18 lub hlis.